His choices helped improve the company’s ratings and fascinated the attention of Hollywood. If Disney was going to succeed, it required their assistance. The executive gave Bob his number and told him to give it to Iger. Based on the bestselling novel by master storyteller Nicholas Sparks, THE LONGEST RIDE centers on the star-crossed love affair between Luke, a former champion bull rider looking to make a comeback, and Sophia, a college student who is about to embark upon her dream job in New York City's art world. In some way, that worked and ratings were historically high. ( Log Out /  The Ride of a Lifetime, p. 140. He has seventeen published novels as of September 2013 plus one non-fiction. Both men were relatively unheralded when they died, but the silversmith got the PR boost of a lifetime when Henry Wadsworth Longfellow penned “Paul Revere’s Ride” in 1861. Iger maintained his ground. Warm winds called Chinooks blew in. It was part of ABC’s greatest successful shows in years. This would be the foundation on which Disney’s own animation studio would make as it reinvented itself. In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Firstly, Disney has to dedicate more of its time and capital to making memorable movies and characters. 1-Page PDF Summary of The Ride of a Lifetime Bob Iger has had a long career—22 years at ABC, then 23 at Disney (after Disney acquired ABC). Fascinated by his can-do outlook, the supervisor employed Iger to work at the network’s greatest profitable unit. The second decision was immediately rejected. In the spirit of full transparency, this blog utilizes affiliate links as an Amazon Associate. Now, he believed, he might be pushed before he got the opportunity to jump. Print | Kindle (eBook) | Audiobook. Also, there were personnel problems. But, it had one help – its relationship with Apple’s Steve Jobs. Full Summary of The Ride of a Lifetime Overview. We are all shaped by a mixture of two elements, that is, nature and nurture. There, each choice had to be run by Strategic Planning, a division full of Harvard and Stanford MBAs. Again, such a great book on leadership. He wasn’t being cut out– he was being promoted to COO and offered a seat on Disney’s board of directors! In a company like Disney, if you don’t do the work, the people around you detect that right away and their respect for you disappears, In managing oneself and those below you, can’t let ambition get too far ahead of opportunity, They shouldn’t let the job they want distract from the job they have, At its essence, good leadership isn’t about being indispensable, Decisions become easier for them in the context of a larger plan, Leveraging and doubling down on technology, Don’t let your ego get in the way of making the best possible decision, Longshots aren’t usually as long as they seem, In a creative business, you aren’t buying physical goods or assets, you’re buying people, He had a really great relationship with Steve Jobs and was one of the most unexpected joys during his time as CEO, He consulted with Steve a lot as a friend (who was also Disney’s largest shareholder), He knew the decision to move towards more inclusivity and diversity in their films was the right step and advocated for it, The blowout success of Black Panther and Captain Marvel proved that the old truisms in Hollywood about movies were not true, There may be no product they’ve created that they’re more proud of than Black Panther, He’s never received so many notes and calls about anything he’s ever been associated with in his entire career, Famous actors and celebrities and even president Obama commented on how important that film was for society, Projecting your anxiety onto your team is counterproductive, There is a subtle difference between communicating you share their stress and communicating that you need them to deliver in order to alleviate your own stress, In each of the large acquisitions by Disney, there was a personal component that needed to be handled with authenticity, Management by press release is the concept where making a public statement showing your conviction also galvanizes and signals commitment to your employees, Many of the practices and structures within the company need to adapt too, Tradition generates so much friction every step of the way, Everything depends on upholding that principle, After the purchase of 21st century fox, his template of the 3 pillars he laid out before becoming CEO came true, They focused on quality branded content, technology, and becoming a global company, Even when a CEO is working effectively and productively, it’s important for a company to, He had great mentors and trusted his instincts, Wherever you are along the path, you’re the same person you’ve always been, Put people in roles that require more of them than they know they have in them, Ask the questions you need to ask, admit without apology what you don’t understand, and do the work to, Managing creativity is an art, not a science, If you want innovation, you need to grant permission to fail, You can do a lot for the morale of the people around you and the people around them just by, A little goes a long way, and the absence of it can be very costly, Hold onto your awareness of yourself, even if the world tells you how important and powerful you are, He learned that it was important to be comfortable with failure and give others permission to fail. ENHANCEMENT ACT OF 2019 (THE SECURE ACT) TITLE I: Expanding and Preserving Retirement Savings . Afterward, Iger realized that he had been diagnosed with manic depression. In a form that would repeat itself all through his career, his promotion overlapped with a key shake-up. That was not a choice; however, but Iger had another suggestion– buying Pixar outright. Clearly, Iger’s steady work had made Eisner change his mind. That left them with a few smaller choices. In 2005, when Hong Kong Disneyland was established, he had observed the characters shown on ceremonial floats. Iger saw it as a distribution platform … eval(ez_write_tag([[300,250],'goodbooksummary_com-large-mobile-banner-2','ezslot_17',113,'0','0'])); Fortunately, Iger had Steve Jobs. Afterward, at the end of 2019, there will be Disney+, an on-demand streaming service that will show the entire Disney-owned content. However, things were different at Disney. The new owners instantly removed the incentives formerly enjoyed by the ABC Sports workers. In this chapter, Iger talks about the early days of his career, and what he … During the fall of 2005, Iger pulled into his driveway and made a call Jobs to request for a meeting to talk of a “crazy” idea. Who doesn’t want to be successful? However, in all circumstances, there are some certain points you should... Good Book Summary is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. This, he wished, might release his father from his conviction that he had never accomplished anything valuable. The Seven Spiritual Laws of Success by Deepak Chopra [Book Summary - Review]. Iger led a fascinating career in which he ascended from the lower ranks of organizations to being the leader of one of the world’s largest, most respected organizations. Jobs the CEO of Pixar Animation Studios as well, Disney’s most successful creative partner. He started getting calls from filmmakers such as Steven Spielberg and George Lucas willing to talk about future projects. Tom Murphy and Dan Burke had formed an open, decentralized structure at ABC. His leadership has been shaped by a series of courageous achievements and unions that have helped secure Disney’s spot in the world of entertainment. When some kinds of stuff such as to-do lists, diary, and awareness meditation tools come together like bound. While filming, Iger came across a studio operations supervisor at ABC Sports. However, while there’s a bit responsible for biology’s whims, we can trace what we learned while we children back to its root– our parents. The results are glaring. Lynch’s oddball drama was suitable with the bill to do just that. Therefore, how do you do that? Include sales of worldwide products and a theme-park empire and you hold the components for one of the greatest profitable and prominent media operations in the world. When he got to the meeting, he was convinced he was about to get sackedeval(ez_write_tag([[300,250],'goodbooksummary_com-leader-2','ezslot_18',112,'0','0'])); However, Eisner shocked him. As Iger said to him that day, a lot of the characters that have really helped in his career were from him. When it was his time to lead, Iger wouldn’t make the exact mistakes as Ovitz. Desperate to get as much as possible from Disney’s deal with Pixar, he rejected to compromise with Jobs. The Ride of a Lifetime by Robert Iger. That didn’t actually bother Iger. It was high time for a transformation. Fourteen years later, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger – think global – and turn Disney into a stronger brand in international markets. Disney’s Chairman and CEO, Bob Iger, has been called the most powerful person in entertainment. Lastly, Disney needed to be a really global company and tap into developing markets such as India and China. And that was what he did. Pressures between Disney and Pixar increased during the making of Toy Story 2. After his conversation with Miller, Iger drew out three key priorities for Disney. As the new Disney CEO, Steve Jobs was one of the first people Iger got in contact with. For a lot of people, it was a perplexing choice. The presidency of ABC’s whole entertainment division. A classic of English literature, written with incisive wit and superb character delineation, it centers on the turbulent relationship between Elizabeth Bennet and Fitzwilliam Darcy. Consider Black Panther. In January of 1996, the two companies combined in a deal worth $19.5 billion. Summary. In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: This audiobook is about the relentless curiosity that has driven Iger for 45 years, since the day he started as the lowliest studio grunt at ABC. ( Log Out /  Bob Iger has had a long career—22 years at ABC, then 23 at Disney (after Disney acquired ABC). He made a name for himself while he was working for ABC’s sports unit and was promoted to the president of ABC Entertainment. Disney, he claimed, didn’t require these household names – Marvel had more than enough captivating stories in its treasure house to produce great movies. You ask the questions you have to ask, get yourself informed, and then look for the courage to make hard decisions. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. Keep reading with Blinkist Start your free Blinkist trial to get unlimited access to key ideas from The Ride of a Lifetime and over 4,500 other nonfiction titles. Great branded content assists them to choose how to use their precious time and money. 15+ year Disney executive Robert Iger gives his account of his journey to becoming the CEO and assisting in some of the biggest changes in the history of a company responsible for so much of our culture today. What ABC required was a hit. Increase Access for Workers in Small Companies to Retirement Plans by ... lifetime income streams, including a qualified joint and survivor annuity for the participant and the Although it did better than some of its antecedents, Avengers wasn’t a coincidence –as a matter of fact, each Disney’s Marvel productions have averagely earned about $1 billion! When Iger made a call to him, the embarrassed executive used his influence and got him an interview at ABC’s small production services department. In March 2005, Disney’s board assembled to make its choice. When companies see themselves in disaster, their boards regularly look to “change agents” from outside the company to fix their difficulties. Bob believed him and said that his 23-year-old nephew was in search of a job. But, what he did have was a belief. As Iger himself emphasizes, reaching the top wasn’t always smooth sailing – in fact, Disney’s future was anything but secure when he landed his dream job back in 2005. Disney utilized BAMTech to present its own global sports streaming service – ESPN+ in 2018. It was a huge accomplishment; however, there wouldn’t be time to rest on his achievements. Troublingly, there wasn’t any Disney character from the former decade. Giving the keys to Eisner’s deputy didn’t precisely indicate a new day. Enter your email to get updates on new content, book reviews, and posts. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. However, in creative fields, a company is often highly dependent on the talents of a few individuals and, without those individuals, future prospects would look bleak. 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